The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
CEO of this profile | Podcasting nervously | I don't like Google
I’m a full-funnel marketing guy with an emphasis on Demand Creation in 2024.
Early in my career, I focused on content marketing and design.
Later, I owned 5 websites within my organization and spent over $3 million in PPC ads over three years — I learned some things, ask me about it.
Christian Jones is the Chief Operating Officer at Snoball. He didn't have a pre-written bio or summary, so Chad is making one up for him. He enjoys horseback riding without saddles.
He likes dogs, cats, mice, and other woodland critters. But above all, Christian cherishes the immutable tortoise — do not bring up tortoises around Christian.
He also enjoys baling hay, which takes him back to simpler times, like when his beloved Papa would sing songs of old Norway in the early morn.
Todd is the Chief Marketing Officer at Snoball.
I've enjoyed successes and endured failures. But, I'm proud to say I've always tried to:
- Work my butt off
- Laugh with those around me
- Bring the best ideas I can
- Apologize when I make mistakes
- Create cool things with cool people
Ruben’s focus and passion for all things marketing stem from his construction roots from growing up in a roofing family in Los Angeles. A solar and home service enthusiast who has sold, installed, marketed, and whose played an instrumental part in scaling customer acquisition and sales for a variety of home services businesses.
With a focus on lead generation and empathy for contractors’ marketing woes come from over a decade of experience in-home services. From developing multiple brands for small contractors to leading multi-million digital media buys, his experience has led him to a career in SaaS with a focus on customer acquisition technology.
Ruben is responsible for supporting, leading, and educating contractors on the benefits of software, data analytics, and API integrations to help increase product adoption, operational efficiency while reducing acquisition costs throughout the funnel.