The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
Episodes
44 episodes
Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]
Watch on YouTube for full experience!This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.Learn About Snoball:<...
5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]
In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeowners with trusted contractors. Drawing from Modernize's 2024...
Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]
This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful.Learn About Snoball:
Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]
In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services industry. As part of a webinar series, he draws on insights from ...
Is Podcasting Worth It? [AFTER DARK]
Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna?We tackle these hard-hitting questions in this #hilarious episode o...
Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]
In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "honeymoon phases" as key moments for engagement. The first occur...
Is Google Evil?: Two Marketers, One Winner [AFTER DARK]
Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in this special #podcast episode of The Snoball Eff...
Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]
This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue t...
Multi-Channel Outreach Strategies in Modern Marketing w/ Ruben Ugarte [PLAYBOOK]
In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization.He discusses the transformation of cust...
From Message to Referral: The Role of Consistency in Word of Mouth [PLAYBOOK]
In this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies.Todd explains that a single outreach is rarely enoug...
$1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction w/ Jorrel Patterson [PLAYBOOK]
In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s focus on educating both employees and customers...
Taking Risks in Marketing to Fail Fast and Learn Faster w/ Eric Dahl [PLAYBOOK]
In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional p...
The Power of Handwritten Letters in a Digital World w/ Matt Young [PLAYBOOK]
In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement...
Technology and Teamwork: Insights for the Solar Industry w/ Jing Tian [PLAYBOOK]
In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer sc...
The Power of Personalized Outreach in Home Services (Alex Burkhead)
In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing...
The Complete Marketing Strategy for Home Service Companies w/ Evan Weber [PLAYBOOK]
In this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He explains that to maximize visibility and...
The Evolution of Customer Advocacy in a Digital World w/ Alex Melen [PLAYBOOK]
In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a yo...
The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers [PLAYBOOK]
Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program.Key Takeaways:1. Nail Your Incentives: L...
Learning to Say No: The Key to Sustainable Growth w/ Jorrel Patterson [PLAYBOOK]
In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transform...
Building Trust in Service Industries: The Baton Strategy w/ Phil Kirkeiner [PLAYBOOK]
In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refe...
Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan [PLAYBOOK]
In the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a leading figure in renewable energy marketing. She discusses how...
From Generalist to Specialist: The Power of Niching Down in Digital Marketing w/ Andrew Peluso [PLAYBOOK]
In this episode of The Snoball Effect podcast, Andrew Peluso, CEO of Pesty, shared his journey and insights into the digital marketing world. Andrew's transition from co-founding a general web design and development agency to focusing exclusive...
Mastering Video-First Strategies and Other Unmatched SEO Methods w/ Frank Olivo [PLAYBOOK]
In this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing agency. Frank highlighted his agency's specialization in SEO, ...
Cultivating Customer Trust & Loyalty in Sales w/ Jess Reagan [PLAYBOOK]
In this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early experiences as a trained actor and how his background in imp...
