The Snoball Effect Podcast Artwork Image

The Snoball Effect

Snoball

The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

[PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)July 11, 2024
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[PLAYBOOK] Referral Programs: 3 Sabotaging MindsetsJuly 03, 2024
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[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into OpportunitiesJune 27, 2024
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[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth StrategiesJune 13, 2024
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[PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market YourselfJune 06, 2024
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[PLAYBOOK] Tricia Drake: Growing Your Business through Systems ExcellenceMay 30, 2024
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[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business GrowthMay 23, 2024
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[PLAYBOOK] Addison Houston: Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar IndustryMay 16, 2024
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[LOCAL] Ep 9: Studio Z Season Finale & ResultsMay 02, 2024
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[PLAYBOOK] Chris Milone: How to Achieve Authentic Business GrowthApril 24, 2024
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[LOCAL BIZ] Ep 8: The Snoball Stack - An Unconventional Tech StackApril 11, 2024
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[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEOMarch 28, 2024
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[LOCAL BIZ] Ep 7: Snoball Steps InMarch 28, 2024
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[LOCAL BIZ] Ep 6: Studio Z Marketing Plan - Finding Your Mark CubanMarch 14, 2024
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[LOCAL BIZ] Ep 5: Shearing Words of Wisdom w/ Kory StevensMarch 07, 2024
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[PLAYBOOK] Dorit Baxter: How to Improve Advocacy, Team Trust, and Targeted MarketingMarch 01, 2024
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[LOCAL BIZ] Ep 4: Marketing Expert Rates Our Dumb Marketing Strategies w/ Levi LindsayFebruary 29, 2024
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[LOCAL BIZ] Ep 3: Snoball's Bass-ackward Marketing FunnelFebruary 22, 2024
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[LOCAL BIZ] Ep 2: How to 2x Customers & Revenue - BrainstormFebruary 14, 2024
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[LOCAL BIZ] Ep 1: SWOT Analysis of Target Business - Studio ZFebruary 14, 2024
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