Ruben Ugarte
Ruben’s focus and passion for all things marketing stem from his construction roots from growing up in a roofing family in Los Angeles. A solar and home service enthusiast who has sold, installed, marketed, and whose played an instrumental part in scaling customer acquisition and sales for a variety of home services businesses.
With a focus on lead generation and empathy for contractors’ marketing woes come from over a decade of experience in-home services. From developing multiple brands for small contractors to leading multi-million digital media buys, his experience has led him to a career in SaaS with a focus on customer acquisition technology.
Ruben is responsible for supporting, leading, and educating contractors on the benefits of software, data analytics, and API integrations to help increase product adoption, operational efficiency while reducing acquisition costs throughout the funnel.