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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[LOCAL BIZ] Ep 2: How to 2x Customers & Revenue - Brainstorm
The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with:
- Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in-shop referrals program "win this swag if you refer a friend" type of thing.
- Social strategy: Z's audience is everywhere, but LinkedIn could be a very interesting play for Zaxter. We'll help him establish a voice and presence on LinkedIn with thought leadership content. We'll also help Z develop a good post strategy for TikTok and Instagram.
- Design & Site Architecture: Make sure website ui is up to industry standard and that the architecture matches the desired customer journey and smooths out potential pain points.
- Content: in-shop content (the motorcycle dealership is a value add, so get some photos/videos of the location), hairstyle specializations and categories for site, lay the foundation of Z's digital course for barbers, etc.
- Events: balding business bros barbershop bbq (and like six more words that start with "b.") or some other event like that.
- CX/Relationship Nurturing - Use Snoball not only for referrals and reviews but also to nurture more meaningful relationships and experiences with customers - for example, a quick how-to on styling your hair the same way that Z and TJ styled it, automatically received via text after your first cut.
- SEO: H1s, title tag, meta descriptions, barbershop schema, reviews, listing sites, on-page content, & other shtuff.
There's more to be done, but this is the beginning of our marketing plan for Studio Z.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
