![[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEO Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCT01PTVFjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--8a5566c61b660f79e31f332944b39b95c64686ef/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Marketing%20Playbook%20-%20Adam%20Sidorczuk.png)
The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEO
In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing.
Podcast Highlights
Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner.
Improve Your Site Speed
In-depth technical SEO involves tools and experience for proper analysis. However, Adam recommends taking action on one aspect of technical SEO that is easier to manage: page speed. He says, “Google and other search engines prefer websites that load fast. You can quite easily improve your page speed with free tools.”
Two tools Adam recommends are Google Page Speed Insights and GTmetrix to analyze and improve page speed. Simply type in the website and get a full report of what is slowing the site down the most. Addressing issues like large image files is crucial for enhancing user experience and SEO.
Adam also comments on what he sees affects most websites regarding page speed: huge images. According to Adam: “If you are not aware that large images slow down your website, then it's likely that you just use images from your camera and you don't really check what size they are. Then you end up with several megabytes of images on a single page, which make it so heavy that it loads endlessly.”
A website with junk code or heavy images will bog things down and create a bad experience for the user. That’s why Google and other search engines reward sites that load as soon as they are accessed, emphasizing the SEO benefits of improved site speed.
He also details how to amplify site content and a few important red flags to watch out for in SEO.
About Adam and Sido Digital
Adam Sidorczuk is the founder and CEO of Sido Digital, a digital marketing agency based in Warsaw, Poland. At 31 years old, Adam has over 10 years of experience in marketing. Despite having a master's degree in international relations and a bachelor's degree in political science, Adam found his passion for marketing during his time at CD Projekt, a well-known Polish game company, where he experienced the excitement and impact of marketing on a large scale.
Adam later specialized in SEO, finding a balance between hard skills like data analysis, creativity, and strategic thinking. After working in various roles, including at Just Eat Takeaway in the Netherlands, Adam ventured into entrepreneurship, founding Sido Digital.
As the CEO of Sido Digital, Adam emphasizes a hands-on and collaborative approach with clients, focusing on strategic SEO, technical SEO, and content marketing. His agency specializes in working with scale-ups, startups, and focuses on specific industries, including health tech, ed tech, solar and renewable energy sources, and B2B SaaS. Adam's philosophy centers on being close to clients' businesses, understanding their goals, and delivering measurable results.
Follow Adam on LinkedIn.
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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
