![[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCSkJJVndjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--41fc5ded282dc74ba3c5e5481cdf8fdebabd2cfc/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/Marketing%20Playbook%20-%20Joe%20Marhamati.png)
The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth
In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies, Joe shares examples of organizations that have thrived by staying true to their core values and purpose, setting a compelling tone for the discussion.
Joe emphasizes the importance of purpose-driven missions, using the example of a company dedicated to bringing inner-city youth into the green economy. He explains how this mission not only benefits the community but also creates a strong, authentic brand identity.
By aligning their business goals with a cause they are passionate about, these companies can foster loyalty and motivation among their team members and customers alike.
Another highlight of the episode is Joe’s discussion about a company working to transition coal workers to solar installers in Appalachia. This transformative mission illustrates how businesses can adapt and evolve while staying committed to their values. Joe explains the challenges and rewards of such endeavors, providing listeners with practical insights into the process of implementing significant, impactful change within an industry.
Throughout the conversation, Todd and Joe explore the concept of growth done right. They discuss how companies that are radically authentic in their approach to business not only achieve success but also set themselves apart in a crowded marketplace. Joe shares his experiences and observations, offering valuable advice on how to maintain authenticity while pursuing ambitious growth goals.
Listeners will come away from this episode with a deeper understanding of the importance of authenticity in business and how it can drive meaningful success. Joe Marhamati’s examples and insights provide a roadmap for entrepreneurs and business leaders looking to align their missions with their values, inspiring them to embrace authenticity as a core principle in their journey toward growth and impact.
To contact Joe, you can email him at Joe@sunvoy.com or check out his Clarity page: Joe Marhamati Solar Consulting
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
