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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
Growing Your Business through Systems Excellence w/ Tricia Drake [PLAYBOOK]
In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity.
Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldwide.com
Tricia begins by sharing a compelling personal story, from her early entrepreneurial ventures to overcoming personal challenges such as battling cancer, which shaped her resilient and proactive approach to both life and business.
Throughout the episode, Tricia explains the importance of systemizing business operations for scalability and efficiency. She introduces listeners to tools like the "Vision Traction Organizer" and the "Delegate and Elevate" grid, which help business owners maximize their strengths and delegate less crucial tasks. This approach not only improves business operations but also enhances personal satisfaction by allowing leaders to focus on work they truly enjoy.
Moreover, Tricia emphasizes the critical role of genuine customer relationships. She advocates for a customer service philosophy that treats each client with the same care one might offer a beloved family member, a strategy that turns happy customers into brand advocates.
By integrating personal stories with professional advice, Tricia offers invaluable insights on achieving business success through thoughtful leadership and strategic vision.
Chapters:
1:25 - Tricia Drake's entrepreneurial journey.
5:50 - What is the Entrepreneurial Operating System?
8:55 - Marketing team and company vision alignment.
11:21 - Strategies for creating customer advocates.
13:57 - How can you use EOS tools in marketing?
17:09 - Productivity strategy: Delegate and Elevate.
22:07 - Leveraging authenticity to connect with your audience.
27:08 - Future opportunities for business growth
#entrepreneurship #eos #businesssuccess #marketing #podcast
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
