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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself
Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Will stresses that effectively communicating one's skills and career aspirations through a compelling narrative can greatly influence professional opportunities. He suggests using past achievements and passions to craft a unique story that resonates with potential employers or collaborators.
The Importance of Analytical Skills: Will discusses the increasing importance of analytical skills in the field of marketing. He points out that understanding data is not just about interpreting success or failure but is pivotal in making informed strategic decisions. By enhancing their analytical skills, marketers can identify trends, optimize strategies, and present data-backed arguments that align with business objectives. This skill set enables marketers to demonstrate their value beyond creative output, bridging the gap between marketing activities and business growth.
Relationship and Advocacy Marketing: The episode delves into the significance of relationship and advocacy marketing. Will Crowley highlights how nurturing strong relationships with customers can transform them into active promoters of a brand. He provides insights into effective strategies for both B2B and B2C markets, suggesting that marketers should always look for opportunities to strengthen customer engagement and loyalty. By focusing on genuine interactions and understanding customer needs, marketers can significantly enhance brand advocacy and long-term success.
Career Adaptability in Marketing: Will Crowley shares his perspective on the importance of adaptability in a marketing career. He reflects on the challenges and opportunities that come with navigating career changes and the evolving landscape of marketing roles. Will advises marketers to remain flexible and open to learning new skills, suggesting that a willingness to adapt is crucial for long-term career success. By embracing change and continuously updating their skill set, marketers can stay relevant and competitive in an ever-changing industry landscape.
You can reach out to Will on LinkedIn or his website https://willcrowley.carrd.co/.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
