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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
Referral Programs: 3 Sabotaging Mindsets [PLAYBOOK]
Learn how to set up a referral program at your company for free.
In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs.
Schedule a demo to find out more about how Snoball automates the referral process and amplifies any referral program.
The trio dives into common myths and misconceptions that sabotage referral programs, highlighting how businesses can inadvertently hinder their growth by adhering to these outdated beliefs.
Tori and Kaitlyn share personal anecdotes and professional insights, discussing everything from e-commerce experiences to awkward social interactions that often accompany referral requests.
A significant portion of the episode is dedicated to practical advice on constructing a robust foundation for a referral program.
They argue that customer delight, rather than mere satisfaction, is crucial for creating an effective referral system. The discussion is peppered with real-life examples, including a compelling story about a non-toxic cleaning product passionately recommended by Kaitlyn.
To wrap up, the team discusses strategies to avoid the pitfalls of referral complacency and how to genuinely engage customers without appearing pushy or insincere.
This episode is a must-listen for anyone looking to leverage the power of referrals to boost their business's growth and customer satisfaction.
Join us to transform your approach and ensure your referral program contributes positively to your business's success.
- Chapters -
01:26: Setting the Stage
07:04: Common Misconceptions
08:52: Referrals Myth Busting Part 1
12:06: Customer Engagement Strategies
19:58: Referrals Myth Busting Part 2
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
