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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)
In this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early experiences as a trained actor and how his background in improv and theater seamlessly transitioned into a successful career in sales. He discusses the parallels between acting and sales, emphasizing the importance of understanding human interaction and maintaining a positive energy flow. Jess recounts his initial steps in direct sales, highlighting his time in pest control and solar industries, which eventually led him to build and lead sales teams.
Jess provides a comprehensive overview of Gamify, a cutting-edge tool designed to empower deskless field sales teams.
He explains how Gamify addresses the challenges faced by outside sales reps by offering a mobile command center that integrates with existing CRMs. This tool enhances efficiency and engagement through gamification, making it easy for sales reps to track activities and performance. Jess emphasizes the importance of providing field sales teams with the same robust tools that inside sales teams have, ensuring they are not left behind in the rapidly evolving tech landscape.
Throughout the conversation, Jess and Todd explore the broader implications of technology and AI in sales, the critical role of human connection, and the need for transparent, trust-based leadership. Jess shares his philosophy on self-care and its importance for personal and professional success, advocating for leaders to prioritize their well-being to effectively support their teams. The episode offers valuable insights into sales strategy, leadership, and the future of sales technology, making it a must-listen for sales professionals and entrepreneurs.
To connect with Jess:
- Instagram: https://www.instagram.com/jessreaganofficial/
- Gamify: https://www.gogamify.com/
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
