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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)
In this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing agency. Frank highlighted his agency's specialization in SEO, PPC, and web design services, primarily catering to healthcare and small to medium-sized businesses. He shared insights on how Sagapixel stands out in the competitive digital marketing space by excelling in on-page SEO and content repurposing. This approach allows them to achieve quick wins for their clients, particularly in the healthcare sector, by effectively optimizing and repurposing content across various platforms.
Frank delved into the concept of content repurposing, emphasizing the importance of creating video content first, which can then be distributed and adapted for different channels such as YouTube, TikTok, LinkedIn, and blogs. He explained that starting with video content is beneficial because it engages audiences more effectively and provides a richer, more personal experience. This strategy not only enhances SEO but also maximizes the reach and impact of the content. Frank noted that this method is particularly effective in industries like aesthetic medicine, where visual content is crucial for demonstrating services and answering common questions from potential clients.
Looking ahead, Frank shared his views on the future of marketing, highlighting the increasing role of social media and video content. He stressed the importance of staying adaptable and attentive to new platforms and trends to avoid being left behind. While acknowledging the growing influence of AI in handling repetitive tasks, Frank reassured that AI would not replace skilled marketers but would instead complement their work by taking over mundane tasks. He encouraged marketers to focus on creating high-quality, engaging content and to leverage AI tools to enhance their productivity and creativity.
Get in contact with Frank.
- LinkedIn: https://www.linkedin.com/in/olivofrank/
- YouTube: https://www.youtube.com/@sagapixel
- Website: https://sagapixel.com/
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
