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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)
In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another.
Baton fills a critical gap by allowing companies to pass on leads they can't service—whether due to geographic limitations or specialization mismatches—to other businesses that can handle them. This approach not only helps companies monetize otherwise lost leads but also ensures that consumers receive the service they need from a trusted provider.
Phil underscores the importance of this business-to-business referral network in maintaining customer satisfaction and enhancing service coverage. He also shares valuable insights on the significance of word-of-mouth marketing, particularly in service industries.
He emphasizes that the foundation of successful marketing begins with delivering exceptional service that delights customers, making them more likely to spread the word without needing much incentive. Additionally, he advocates for businesses to implement robust referral programs to amplify their reach, noting that even with all the advanced tools and strategies, the core of marketing success lies in genuine customer satisfaction. Phil's approach ties back to Baton's business model, which leverages these human connections to create a scalable customer acquisition channel.
Finally, Phil discusses the challenges and surprises he has encountered as a business leader, particularly highlighting his growth from a people pleaser to a more decisive CEO. He reflects on the importance of embracing uncomfortable leadership roles and the realization that not every problem requires immediate attention—many issues resolve themselves over time. Phil advises aspiring entrepreneurs to take action without waiting for perfect conditions, stressing the value of authenticity and the importance of starting conversations with potential customers early to validate ideas and drive business growth.
Get in touch with Phil:
- Website: www.batonleads.com
- LinkedIn: https://www.linkedin.com/in/phil-kirkeiner-524a8440/
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
