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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)
In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflection and patience. This experience helped him develop a long-term approach to understanding people's motivations, which he applies to business, particularly in fostering lasting relationships and emphasizing quality over quick wins.
Jorrel explains the founding philosophy behind Demand Construction, emphasizing the importance of prioritizing construction quality over other business aspects like sales and marketing. By focusing on quality, Demand Construction distinguished itself in a crowded industry, especially in solar installation. Jorrel also discusses the critical lesson of learning to say "no," which helped the company maintain its standards and avoid being spread too thin across less valuable opportunities. This focus on quality and the right team has been crucial in navigating industry challenges.
The conversation further delves into how Demand Construction differentiates itself from competitors by maintaining a construction-first approach rather than being driven by sales and marketing. Jorrel highlights the importance of customer experience, particularly for homeowners, and how it drives the company's operational strategies. He also touches on the broader industry trend of contractors needing to build direct and strong relationships with customers, a necessity for long-term success in home improvement. The discussion wraps up with Jorrel sharing personal advice on life, encouraging a mindset of starting, trying, and asking as essential steps toward success.
To get in touch with Jorrel:
- Website
- Instagram
- LinkedIn
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
