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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)
In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a young age when he founded one of the first web hosting companies in the late 90s. This early exposure to the internet's formative years provided him with a unique perspective on the evolution of digital technologies. His passion for entrepreneurship and intrapreneurship is evident as he encourages others to pursue their business ideas, emphasizing that the current era offers unprecedented opportunities for individuals to start and grow their ventures with minimal upfront costs.
Alex also discussed the significant challenges he has faced in scaling SmartSites, which has consistently doubled in size every 18 months since its inception. He highlighted the complexities of managing a rapidly growing company, particularly the difficulty in hiring, training, and retaining talent with digital expertise. Alex explained that as the company grew, he had to learn to delegate responsibilities and empower others, a shift that was crucial for SmartSites' continued success. He also noted that specializing in distinct digital marketing areas, such as SEO, PPC, and social media, has allowed the company to deliver exceptional results for its clients, particularly by focusing on specific industries like home services and dentistry.
One of the most insightful discussions in the episode revolved around the impact of AI and the need for businesses to adapt to rapid changes in digital marketing. Alex stressed the importance of staying ahead of the curve by setting aside a portion of the budget for experimentation with new technologies and strategies. He pointed out that AI, especially generative AI, has the potential to disrupt traditional search engines like Google, which could significantly impact how businesses reach customers. Alex's advice to continuously test and innovate in marketing approaches serves as a crucial takeaway for businesses aiming to thrive in an increasingly competitive digital landscape.
To connect with Alex:
- SmartSites.com
- AlexMelen.com
- LinkedIn: https://www.linkedin.com/in/alexmelen/
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
