The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
The Power of Personalized Outreach in Home Services (Alex Burkhead)
In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners and realtors at the right time. A key innovation discussed was the use of a data feedback loop, where Moovsoon continuously refines and personalizes data based on user interactions. This allows businesses to optimize their outreach strategies and improve lead generation, particularly by enhancing outbound marketing efforts.
Alex also emphasized the importance of clarity and trust in building both a strong brand and an effective product. He described how Moovsoon focuses on presenting clear value propositions to clients, ensuring that users can easily understand and trust the system. He highlighted the challenge many home service providers face in managing multiple software platforms and underscored the importance of offering a straightforward and transparent solution. By doing so, Moovsoon helps businesses streamline their operations and maximize the efficiency of their marketing funnels, particularly in the high-stakes world of moving services, where transactions are infrequent but significant.
Additionally, Alex touched on the power of word-of-mouth marketing, especially in industries like moving, where recurring revenue is rare. He provided actionable strategies such as ensuring smooth customer experiences, being proactive with outreach, and engaging with realtors and homeowners in a personalized manner. The podcast highlighted how over-delivering on customer expectations—whether through small gestures or timely service—can help build strong, lasting impressions and lead to organic, word-of-mouth referrals, which are crucial for growth in the home services sector.To connect with Alex:
- Email: alex@moovsoon.com
- Website: https://www.moovsoon.com/
- LinkedIn: https://www.linkedin.com/in/alexburkhead/
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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
