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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)
In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer science and her initial foray into the startup world, highlighting how her scientific expertise shaped her approach to business. Throughout her career, particularly in solar energy, she has focused on creating innovative solutions that merge solar power production with cutting-edge technologies to enhance efficiency and safety in energy systems. Tigo Energy's global impact, supporting solar systems that produce gigawatt hours of energy on seven continents, stands as a testament to her leadership and vision.
Jing emphasized the importance of fostering a culture of success within a company, describing it as an environment where employees feel empowered to contribute, grow, and thrive. She illustrated this idea with a personal story of climbing Mount Shasta with her colleagues, reflecting on the teamwork, communication, and growth mindset that led to their success. From this experience, she distilled four key elements for building a culture of success: open communication, a growth mindset, coaching and mentoring, and the ability to embrace change.
These elements, she believes, are critical to creating a workplace where employees are engaged and aligned with the company's mission.Jing also touched on the future of the solar industry, identifying virtual power plants and solar-plus-storage systems as major areas for growth.
She envisions a future where distributed energy systems, powered by advanced software, replace traditional power plants, allowing communities to generate and manage their own energy needs. Her insights into both leadership and technological innovation offer valuable lessons for entrepreneurs and industry professionals looking to drive growth and embrace change in an evolving energy landscapeTo connect with Jing:
- Website: www.tigoenergy.com
- LinkedIn: https://www.linkedin.com/in/jing-tian/
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
