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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)
In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communication like phone calls and texts. To counter this trend, he advocates for the use of handwritten letters, which he believes create a lasting impression on potential clients. His company, MovingLetters.ai, blends technology with the charm of handwritten letters, helping moving companies stand out by offering a personal touch that resonates, particularly with women, who often make the household decisions during a move.
Matt discusses the unique combination of data and personalization that sets MovingLetters.ai apart. The company uses data on new home listings to send handwritten letters to homeowners on behalf of moving companies, offering personalized messages that engage the recipient emotionally.
By doing so, they humanize the moving process, which is often stressful, and create a deeper connection with clients. Matt shares a successful example of one of his clients who included his wedding photo on the letter, which resonated with recipients and helped build trust.
Finally, Matt talks about the future of technology in the moving industry and his experiences with AI. He notes that AI tools, like ChatGPT, have revolutionized certain aspects of the business, particularly in terms of efficiency and SEO optimization.
However, he stresses that AI should not replace the human element of customer service, but rather complement it by freeing up time for companies to focus on personalized outreach. Looking ahead, he predicts that AI and automation will continue to evolve, impacting the industry in areas like customer service and lead generation, while maintaining the core value of human connection.
To connect with Matt:
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
