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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
Is Podcasting Worth It? [AFTER DARK]
Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna?
We tackle these hard-hitting questions in this #hilarious episode of The Snoball Effect.
It’s a hodgepodge of chaotic marketing debates, random hot takes, and enough off-topic banter to make you forget the original question.
The participants throw out gems like "sticky leather" as a substitute for duct tape and somehow connect babysitting services to bird care.
Meanwhile, serious debate about podcast value devolves into personal jabs, questionable stats, and even some marketing copy that Christian's mom is definitely not allowed to hear.
It's a whirlwind of numbers, laughter, and inexplicable product pitches. Is it informative?
Kind of.
Entertaining?
Absolutely.
A ringing endorsement of the podcasting format?
Well, only if you like your marketing advice sandwiched between crass jokes and questionable life choices.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
