![5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQmNTZ1FZPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--cb1e181aa5d0a484f26b2781c784c7b33d12fecb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/The%20Snoball%20Effect%20-%20Cover%20Art.jpg)
The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]
In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeowners with trusted contractors. Drawing from Modernize's 2024 Homeowner Insights Report, Cindy shares five actionable marketing strategies for home service companies:
- Offer Research Tools: Provide homeowners with resources like cost calculators and comparison charts to facilitate informed decision-making.
- Simplify Decision-Making: Streamline the sales process to avoid overwhelming potential clients, focusing on clear and concise presentations.
- Lead with Education: Build trust by offering transparent and educational content that guides homeowners through their projects.
- Highlight Success Stories: Use testimonials, before-and-after photos, and referrals to showcase your company's expertise and reliability.
- Be Transparent and Authentic: Engage in personalized communication, listening to homeowners' needs and avoiding rigid sales scripts.
Cindy emphasizes the importance of understanding the diverse motivations and challenges homeowners face, advocating for a versatile and empathetic marketing approach to foster long-term relationships.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
