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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]
Watch on YouTube for full experience!
This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.
Learn About Snoball:
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Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund.
In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise intervention from Rand’s wife, Geraldine DeRuiter, who effortlessly roasts the easiest target (Christian).
Along the way, Rand dishes on SparkToro’s audience research wizardry and his indie game venture, Snackbar Studios, where he’s making an awesome video game about lasagna or something like that.
If you like your marketing insights with a side of chaos, this one’s for you.
Chapters:
00:00:00 - 00:02:39 Welcome to the Chaos
Rand Fishkin enters The Snoball Effect After Dark—and immediately regrets it.
00:07:02 - 00:13:18 Warm Up: Mustache You A Question
Rand defends his life choices.
00:13:19 - 00:19:59 Is Google Evil?
Rand rants about Google’s decline, monopolies, and the death of “Do No Evil.”
00:28:52 - 00:32:45 Segment 1: Rant Fishkin
We force Rand to rant about anything he wants while Christian must take the opposing argument, no matter what the subject is.
00:32:46 - 00:43:28 Geraldine DeReuiter
Geraldine's less famous husband makes way for her surprise appearance.
00:43:29 - 00:50:51 Segment 2: Todd Talks
Rand and Christian get heckled while explaining their businesses to imaginary sixth graders.
00:58:37 - 01:08:59 Segment 3: Prop A Ganda
Rand and Christian pitch ridiculous billboards in an unhinged marketing showdown.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
